Socio-psychomedia Effect on Transforming New World

 

The Socio-psychomedia effect is a neologism combining sociology, psychology, and media (pictures, graphics, and sound). Media psychology and media studies require an understanding of both the physical and emotional aspects of the brain, including the latest theories on the psychology of emotions, control, expression, persuasion, sexuality, and gender. It encompasses the study of believability and the suspension of disbelief, situational cognition, assessment, learning, mapping, feedback, reinforcement, mastery, persistence, theories of mastery, success, and failure.

Verbal and nonverbal communication through music, sound, and images evokes human responses that may be understood through media psychology. Luskin’s “Three S Model” addresses these distinctive and specialized areas of application. The S’s are: (1) synesthetics, the study of stimulating and combining one sense with another; (2) semiotics, communication through the identification, manipulation, and use of symbols, including screen design, iconography, navigation, and user interface; and (3) semantics, understanding the use, effects, and implications of words.

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