SOCIAL BEHAVIOUR ACROSS CULTURES

Several newspaper articles  blogs, and forums debate and scrutinise littering behaviour of Indians – many believing that the same people that litter the streets in India become more well-behaved and conscientious about that behaviour when they visit another country. Consistencies or inconsistencies in behaviour depend on several social variables, in this case, perhaps, social acceptability of littering behaviour in India.

Culture has much control on how members of a society perceive, bond, or interact with each other as well as how they interact with the out-group. It would be functional to be familiar with the terms in-group and out-group at the onset of this section, as they would be used frequently throughout. Maslow (1968), in his hierarchical model of needs, mentions the need for belongingness as one of the important needs, feeling a sense of acceptance in and affiliation to a social group.

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